Collection: Special Edition Technics x Lamborghini SL-1200MK7B

The functions of the SL-1200M7B are based on the SL-1200MK7/SL-1210MK7 models, while the design is inspired by Automobili Lamborghini’s iconic Y-shape pattern. Orange, Green and Yellow are the colors of the SL-1200M7B, based on the most iconic liveries of the of the Italian automotive super sports cars brand. Automobili Lamborghini and Technics operate in completely different markets but share the same values with cutting-edge ideas and approaches: disruptive technological development, a corporate culture rooted in a spirit of uncompromising craftsmanship, and the pursuit of emotional sounds inspiring customers—with Automobili Lamborghini, the sound of its engines, and with Technics, the sound of its audio. The SL-1200M7B is the powerful result of the collaboration and innovative ideas of the two brands.

The SL-1200M7B comes with an original vinyl record containing the powerful V12-engine and driving sounds of six different Lamborghini super sports cars, a slipmat and two stickers with Automobili Lamborghini and Technics logos. The picture disc features a design inspired by the tires of one the of Lamborghini's latest models, the Revuelto. As you listen to the sounds of Lamborghini V12-engines, you can also enjoy the visual effect of the tire spinning on your turntable.

The direct drive system uses a slow-turning motor to directly drive the platter. This system has various advantages. It offers high performance, such as rotation accuracy and powerful torque, does not require replacement of parts and maintains high reliability over a long period of time. On the other hand, the direct drive system was said to produce a rotation irregularity called cogging.

For the SL-1210MK7, a new coreless direct drive motor was developed. This motor employs a coreless stator. The removal of the core (iron core) from the stator eliminated the root cause of cogging. Furthermore, the magnetic force of the rotor magnets was improved to the highest possible level, and the gap between the coreless stator and rotor magnets was optimized, thus achieving high-torque-performance equaling that of the SL-1210MK5. Boasting smooth rotation and powerful torque, this motor reproduces sound accurately and faithfully from the groove on an analogue record.